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MKT373 Marketing Research (Snyder)

This guide will help students conduct industry-specific research, a competitor analysis, and research on specific consumer groups in the U.S.

Why bother to cite your sources?

Citing the sources you use when writing any paper is important for the following reasons:

  • Provides proper credit to the scholars whose works you used within your paper.
  • Helps you avoid plagiarism by properly attributing quotes and ideas to the source from which they came.
  • Shows readers what kind of research you have done in writing your own paper.
  • Provides readers all the information they will need to track down the sources you used should they want to do some further reading or use those sources to support their own research.

Failing to properly cite your sources is called plagiarism. Not only does engaging in plagiarism tarnish your academic and personal integrity, it is also considered an act of academic misconduct, which can result in serious disciplinary actions, sometimes expulsion. 

What is APA?

The APA Citation Style was created and is maintained by the American Psychological Association. This is the citation style most often used by researchers and writers of the behavioral sciences and the social sciences.

Online Tutorial and Guides

Citation Generators

Library resources, like CentralSearch and many of our databases, often come with built-in citation generator functions. The exact location and steps to use this tool will vary based on the resource you are using; however, look for the 'Cite' button. 

If you have found information from a credible Internet site, a citation generator tool such as KnightCite or EasyBib will help you create the citation on your own.

Also, be aware that you must double-check any generated citations for accuracy. To better keep track of your references and more easily generate citations and entire bibliographies, try using a citation manager tool such as Mendeley or Zotero

  

In-text Citations

Direct citations mentioning the source

John Fontana and Elizabeth Montalbano (2008) point out, “the market for these low-cost machines is being driven by inexpensive bandwidth; the growth of services and cloud computing; and cloud-based processing, storage, management and associated IT services”(p. 12).

Direct citations not mentioning the source

"The market for these low-cost machines is being driven by inexpensive bandwidth; the growth of services and cloud computing; and cloud-based processing, storage, management, and associated IT services” (Fontana & Montalbano, 2008, p. 12).

Paraphrase mentioning the source

John Fontana and Elizabeth Montalbano (2008) note that low priced Netbooks are gaining share because of the relatively cheap Internet access capable of downloading large files; the wealth of Internet-based applications; and the ability for files to be created, produced, stored and administered on Internet hosted sites.

Paraphrase not mentioning source

Low priced Netbooks are gaining market share because of relatively cheap Internet access capable of downloading large files; the wealth of Internet-based applications; and the ability for files to be created, produced, stored and administered on Internet hosted sites (Fontana & Montalbano, 2008).

Reference List

Articles

Grupo Bimbo brand makes UK debut. (2017). British Baker. p. 12-13. Retrieved from Business Source Complete.

Company Profiles

S&P Global Market Intelligence (n.d.). Apple Inc. [Public Company Profile] Retrieved from Standard and Poor's Capital IQ.  

Annual Reports

Grupo Bimbo, S.A.B. DE C.V. (2016, Dec 31).  Annual Report 2016.  Retrieved from Standard and Poor's Capital IQ.   

Industry reports

IBISWorld. (2018, Dec). IBISWorld Industry Report 31181: Bread Production in the US. Retrieved from IBISWorld. 

10-K

Apple Inc. (2018, Nov. 5). Form 10-K. Fiscal year ended September 29, 2018. Retrieved from  Standard and Poor's Capital IQ.    

Websites

Bimbo Bakeries USA (n.d.).  About Us. Retrieved from  https://www.bimbobakeriesusa.com/about-us.

SEC Filings

Apple Inc. (2019, Jun 29). Form 10-Q. Retrieved from Standard and Poor's Capital IQ.   

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