Marketing: MKT 306 Advertising and Promotion (Cistulli)

The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world

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CMMC offers information from over 600 journals in communication, mass media and related fields. It includes abstracts, indexing, bibliographical citations and author profiles, as well as full text articles from over 350 journals.

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Full-text articles from the Wall Street Journal from 1984 to the present time.