Marketing Research Guide

Type in keywords. Use quotation marks to search a phrase (ex: "target market"). Books may be available in print or online format.

To find reference books, add the word reference to your search. 

To find ebooks, filter your results to Online (under 'Format' in the left hand column of the results page). 

You will find most books about Marketing on STACK 4.

Most books will be under the call numbers of HF1-6182, particularly HF5410-5417.5. Books on advertising can be found under HF5801-6182.