Skip to Main Content

Marketing: MKT 373 Marketing Research (Snyder)

This guide will help students conduct industry-specific research, a competitor analysis, and research on specific consumer groups in the U.S.

Helpful Websites

Search Tip


Once you have identified the top players in the market, visit their websites. Look at annual reports, investor information, market strategies, current news, and other items of interest.

Best Bets

Searching for Company and Competitor Information

Searching Mergent Intellect for Company and Competitor Information

Report a tech support issue

Elihu Burritt Library
Central Connecticut State University, 1615 Stanley Street, New Britain, CT 06050 - Map

CCSU Home | Central Pipeline | CentralSearch / Catalog | Sign In to CentralSearch | Search Library Website