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Marketing: MKT 373 Marketing Research (Snyder)

This guide will help students conduct industry-specific research, a competitor analysis, and research on specific consumer groups in the U.S.

Helpful Websites

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Once you have identified the top players in the market, visit their websites. Look at annual reports, investor information, market strategies, current news, and other items of interest.

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Searching for Company and Competitor Information

Searching Mergent Intellect for Company and Competitor Information

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