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Marketing: MKT 373 Marketing Research (Snyder)

This guide will help students conduct industry-specific research, a competitor analysis, and research on specific consumer groups in the U.S.

Helpful Websites

Trade Journals

                 Cover of Beverage Industry Journal

Trade journals are publications produced by industry-specific trade associations. They can provide valuable insight on  current trends, products and issues within a certain sector.  Examples of trade journals include:

Best Bets

Tips for Searching using Business Source Premier as an Example

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