LibGuides: Marketing: MKT 373 Marketing Research (Snyder): Industry Analysis

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ABI/Inform Complete
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world
Business Source Premier
Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier is superior to the competition in full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. This database is updated daily on EBSCOhost.
First Research
First Research provides access to an online library of profiles on over 900 industry segments as well as state and regional profiles. The industry profiles contain critical analysis, statistics and forecasts. Note* you must click continue on the opening page, and then twice more to access the database*