LibGuides: Marketing: MKT 373 Marketing Research (Snyder): Industry Analysis

Helpful Websites

U.S. Census Bureau Business Site
Check out their Annual surveys and reports (right hand column) by sector.
U.S. Census Bureau Statistics of US Businesses
Provides national and subnational data on the distribution of economic data by enterprise size and industry.
U.S. Bureau of Labor Statistics Industries at a Glance
Overviews of various industries including workforce stats and trends, earnings and hours, prices, and more.
CT DATA Collaborative
Find local data on man topics such as business and industry, towns and cities, family, health, demographics, housing, education, etc.
CT Open Data
Provides data from Connecticut State Agencies on variety or topics.

Trade Journals

Trade journals are publications produced by industry-specific trade associations. They can provide valuable insight on current trends, products and issues within a certain sector. Examples of trade journals include:

Best Bets

ABI/Inform Complete This link opens in a new window
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world
Business Source Premier This link opens in a new window
Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier is superior to the competition in full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. This database is updated daily on EBSCOhost.
First Research This link opens in a new window
First Research provides access to an online library of profiles on over 900 industry segments as well as state and regional profiles. The industry profiles contain critical analysis, statistics and forecasts. Note* you must click continue on the opening page, and then twice more to access the database*

Tips for Searching using Business Source Premier as an Example

Industry Profile Example (Printable Document)